Management Philosophy

Aiming to be a Highly Creative and Well-Liked Company …

We create a comfortable and prosperous living environment
We offer products and services that put customer satisfaction first
We promote corporate activities toward a new era
We aim to be a vibrant company that values its employees

Burning with Pioneering Spirit, Never Satisfied with the Status Quo ...

Be aggressive without fear of failure
Strive for constant excellence and self-improvement
Unleash your creativity to meet the challenge of the changing times
Value coexistence with nature and engage positively in socially beneficial activities
Act with confidence and pride as leaders of music culture

Ever since our founding, we have pursued corporate activities with the goal of making better musical instruments and contributing to music culture.Today, as society and industry continue to undergo significant structural change, KAWAI continues to promote corporate activities in accordance with the above Management Philosophy and Action Guidelines in order to contribute more broadly to people's daily lives and culture.